Ford Motor Company Executive Dashboard

Key Challenges
• Critical sales information located across multiple systems and numerous reports • No single source for decision-making related to sales data • Turnaround time to acquire accurate data insufficient in a very demanding industry
Solution • Consolidated executive sales dashboard identifying retail/brand performance, developed in SAP Business Objects Technology • Key performance alerts across carline and geography • Customizable performance measurement of end-user-selected vehicles • Organized links to related detail reports with immediate response time
Results
• One source for all key sales data in a high-performance, high-impact media • Highly satisfied user base, with expansion from the executive team to more than 800 company personnel in only a few months
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