Wit Launches People Mover Web Site for SBXL

Troy, MI, USA — January 31, 2006  — Wit, Inc. (www.witinc.com), announced today that it has completed development of an enhanced web site for the People Mover located at www.thepeoplemover.com.   Wit, which provides services such as Internet branding, design, development and database programming, worked with Detroit Transportation Corporation (DTC) staff to create a newly designed web site that provides immediate usefulness for web site visitors.

Offering a more comprehensive guide to Downtown Detroit's events and attractions, the totally revamped site features a new e-commerce section where People Mover fans and devotees can purchase monthly, annual and special event passes, and neat People Mover souvenirs like mugs, t-shirts, and bumper stickers, with more items to come soon. 

Special Commemorative Super Bowl XL Transit Passes are now on sale for just $20.00, which allow Downtown visitors unlimited rides on The Detroit People Mover, Detroit Department of Transportation (DDOT), Suburban Mobility Authority for Regional Transportation (SMART) and Transit Windsor during Super Bowl XL week, from February 2-6, 2006.

"One of the key priorities we've had has a company was to update our website so that it would better reflect the current status and feeling of the system," said Detroit People Mover General Manager, Barbara Hansen. "Tremendous progress has been made by our employees in terms of service reliability, system upgrades and the overall look and feel of the People Mover system.  We want the public to be as enthusiastic about the trains as we are, and the availability of the novelty items is one way to convey this!"

“The People Mover web site was designed and developed in record time in order to be ready for Super Bowl visitors,” says Quaid Saifee, Director of Internet Services for WIT.  “By taking a phased approach, we were able to provide the e-commerce (pass purchases) functionality by Thanksgiving and launch the newly designed web site in December.  Earlier this month, we implemented new online polling and surveying applications for DTC.”  WIT’s content management system (CMS) allows DTC staff to easily maintain and update the web site to keep the data fresh and relevant for web visitors. 

The Detroit Transportation Corporation, City of Detroit, is owner and operator of the Detroit People Mover. The Detroit People Mover (DPM) is a fully automated light rail system that operates on an elevated single track loop in Detroit's central business district.  The Mission of the Detroit Transportation Corporation, is to provide safe, reliable, efficient and accessible rail transportation services that will serve to enhance business development and quality of life functions in Detroit by augmenting pedestrian travel and by supporting both private conveyances and other modes of public transportation.

WIT, Inc. is an integrated marketing firm specializing in branding, print and web-based marketing applications, multi-media content and programming.  WIT has developed web-based applications and marketing programs for Ford, 3COM, UAW-DaimlerChrysler, Seismicom, expedia.com, Amtrak, autotrader.com, Blue Cross Blue Shield, and many others.

For more information:  Please contact Quaid Saifee, quaid@witinc.com  5750 New King St., Suite 110, Troy, MI 48098 (248) 641-5900 Ext. 225.  www.witcreative.com

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