Keynote Speakers

Eric Siegel, Ph.D, Founder of Predictive Analytics World 

Predictive Analytics: Delivering on the Promise of Machine Learning

The excitement over big data and machine learning has grown dramatically. But what is the value, the function, the purpose? The most actionable win to be gained from data is prediction. This is achieved by analytically learning from data how to render predictions for each individual. Such predictions drive more effectively the millions of operational decisions that organizations make every day. In this keynote, Predictive Analytics World founder and Predictive Analytics author Eric Siegel reveals how predictive analytics works, and the ways in which it delivers value to organizations across industry sectors.

 

Eric is the founder of Predictive Analytics World, a global conference series, the author of the award-wining book Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, and a former professor at Columbia University. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Fox News, and NPR Marketplace. He and his book have been featured in Businessweek, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Times, Newsweek, The Wall Street Journal, and The Washington Post.

 

Bill Carmody, CEO of Trepoint

Be Irreplaceable In An AI World

Advancements in artificial intelligence continue to change the rules of the game. Machine learning, for example, is fundamentally changing the way companies access and analyze big data. Business intelligence, as we have come to know it, will continue to evolve. So what does this mean for you and the role you have today? How do you ensure that you are the benefactor of these changes rather than the victim of them? In short, how do you ensure that you are irreplaceable in an AI world? In this closing keynote, digital marketing disruptor, Bill Carmody, will help you build your action plan coming out of this conference so that you remain relevant, powerful and accountable despite the sea change all around you.

 artificial intelligence, machine learning, business intelligence, digital marketing, return on investment

Bill Carmody has been in digital marketing since its inception in 1994. He built some of the first commercial websites for companies like AT&T, MasterCard, CBS, and Coors Brewing Company. He placed MasterCard’s very first banner ad on Yahoo!, designed the award-winning global promotion where Boeing’s 747 “Dreamliner” name came from. He helped Coca-Cola drive in-store purchase from its first major online promotion and outperformed its traditional media for a fraction of the cost. He Built Walmart’s first holiday shopping app to promote mobile commerce.

Bill Carmody founded two top-ranking marketing agencies including Trepoint, which was ranked the 83rd fastest growing private company in New York by Inc Magazine. He also co-founded Seismicom and managed a 75-person team across three offices (San Francisco, Chicago and New York).

As a 24-year career digital marketing expert, his passion is helping people discover their own super powers and unleash their unique natural gifts and tallents so that they may become unstoppable. Feel free to reach out on LinkedIn or use @BillCarmody to connect on Twitter.


Speakers